2011 Ford Fiesta Enters US Market

Due to the fact that consumers automotive tastes and need differ from country to country, it is not uncommon for car manufacturers to offer different cars in different markets. For example, BMW produces and sells a 1 series hatchback which is absent in the U.S. market. Similarly, the Ford Fiesta has been in production since 1976 but has not been sold in the U.S. since 1980. Ford has recently announced that it plans to bring the car back to its home country.The Ford Fiesta to be sold in the U.S. will actually be produces in Mexico and is planned to enter the market in late May. Other than a few minor changes to meet safety regulations, the car should be very similar to the one sold in Europe. The car will come with a 1.6-litre four-cylinder engine under the hood which will produce about 120-horsepower. This should be sufficient given that the car only weighs around 2,500-2,650 lbs., which depends on specific model and options. The car will be great for those trying to spend a small amount of money on a car that will provide them with excellent gas mileage. So far news is that it will be available in four-door and five-door versions.With a price tag starting at $12,999 for the base model, the Fiesta will prove to be tough competition for cars like the Honda Fit and the Toyota Yaris. All the Ford Motor Company has to do is market it well and get consumers to drive the car and high sells will follow.